EMBA

Yaocheng Xiang, Chencheng Ye, Xiaolin Wang, Yingwei Luo, Zhenlin Wang
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引用次数: 22

Abstract

EMBA 604 STRATEGIC ANALYSIS. (2) This course provides a framework of competitive analysis and competitive advantage upon which functionally oriented courses in the program may build. It provides an overall picture of the analysis activities and decision-making situations facing a company’s top management team (i.e., CEOs, general managers, division managers) focusing on top management decisions relating to the external environment and internal issues. It presents practical experience in recognizing what information is important, sifting it for relevance, and employing the knowledge for the competitive benefit of the firm. Prereq: Admission to the joint EMBA program.
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Emba 604战略分析。(2)本课程提供了一个竞争分析和竞争优势的框架,在此基础上,本课程的功能导向课程可以建立。它提供了公司最高管理团队(即首席执行官,总经理,部门经理)所面临的分析活动和决策情况的全貌,重点是与外部环境和内部问题有关的最高管理决策。它提供了认识到什么信息是重要的,筛选它的相关性,并利用知识为公司的竞争利益的实践经验。前提条件:进入联合EMBA项目。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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