Corporate Governance Communication

F. Gnecchi
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引用次数: 5

Abstract

The recognised critical importance of corporate governance, and the attention that it is paid today, can be ascribed to several factors: sensational financial scandals (and the repercussions they have had for securities and financial markets), the exponential development of stock option policies, the information asymmetry that can be noted in practically every company, The different requests for information of the various categories of stakeholders, combine to strengthen the decision to adopt integrated corporate communication policies. The concept of integrated communication highlights a radical rethink of the function and role of the system of corporate information flows.
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公司管治及沟通
公认的公司治理的关键重要性,以及今天对它的关注,可以归因于以下几个因素:轰动的金融丑闻(以及它们对证券和金融市场的影响),股票期权政策的指数发展,几乎每个公司都可以注意到的信息不对称,各类利益相关者对信息的不同要求,结合起来加强了采取综合公司沟通政策的决定。综合传播的概念强调了对企业信息流系统的功能和作用的彻底反思。
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