E. Adamides, Y. Stamboulis, T. Malakis, D. Harisoulis
{"title":"Product R&D, process R&D and market dynamics: a simulation study","authors":"E. Adamides, Y. Stamboulis, T. Malakis, D. Harisoulis","doi":"10.1109/IEMC.2002.1038517","DOIUrl":null,"url":null,"abstract":"This paper presents a simulation study carried out for the investigation of the dynamics of the combined development-production-selling system of a firm. Different product line management strategies were evaluated with respect to its operational results for a specified time interval. It was found that strategies that balance the intensity and timing of the development projects with the products' life-cycles characteristics result in superior performance compared to strategies that focus on development efforts or life cycles only.","PeriodicalId":355841,"journal":{"name":"IEEE International Engineering Management Conference","volume":"54 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2002-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"IEEE International Engineering Management Conference","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/IEMC.2002.1038517","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 4
Abstract
This paper presents a simulation study carried out for the investigation of the dynamics of the combined development-production-selling system of a firm. Different product line management strategies were evaluated with respect to its operational results for a specified time interval. It was found that strategies that balance the intensity and timing of the development projects with the products' life-cycles characteristics result in superior performance compared to strategies that focus on development efforts or life cycles only.
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