{"title":"Advertising, ARMY, and Authenticity: The Use of Alternative Marketing Forms to Connect with Fans and Lead a Generation","authors":"Rachel Kirsch","doi":"10.17287/kbr.2023.27.0.93","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":255929,"journal":{"name":"Korea Business Review","volume":"30 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Korea Business Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17287/kbr.2023.27.0.93","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}