Introduction to Service Design for UX Designers

Stuart Cockbill, V. Mitchell, Virpi Roto, Jungjoo Lee, E. Law, J. Zimmerman
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Abstract

We are witnessing the work of user experience (UX) designers expanding beyond single digital products towards designing customer journeys through several service touchpoints and channels. Greater understanding of the service design approach and the interplay between service design and UX design is needed by UX researchers and practitioners in order to address this challenge. This course provides a theoretical introduction to service design and practical activities that help attendees understand the principles of service design and apply key methods within their work. It is targeted at UX design practitioners, teachers, and researchers, and those interested in systemic approaches to design.
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用户体验设计师服务设计导论
我们正在见证用户体验(UX)设计师的工作从单一的数字产品扩展到通过多个服务接触点和渠道设计客户旅程。为了应对这一挑战,用户体验研究者和实践者需要更好地理解服务设计方法以及服务设计和用户体验设计之间的相互作用。本课程提供了服务设计的理论介绍和实践活动,帮助学员理解服务设计的原则,并在他们的工作中应用关键方法。它的目标读者是UX设计实践者、教师和研究人员,以及那些对系统设计方法感兴趣的人。
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