Creative Economic Potential of The Fashion, Crafts and Culinary Sub Sector in The New Normal Era

Abstract

. The sub-sector under the creative economy category has a high contribution of foreign exchange for a country's gross domestic product (GDP). Three of the 17 sub-sectors in the creative economy contribute the most to the structure of GDP and exports. Fashion, culinary, and craft products are the three sub-sectors. Each sub-sector contributes 41 percent to culinary, 17 percent to fashion, and 14.9 percent to crafts. This demonstrates that the Indonesian economy is becoming more competitive and innovative. In this era of globalization, creativity is needed because of the increasingly fierce competition between businesses. This makes businesses think creatively to make sure their business is more visible to consumers.