OVERVIEW OF THE MEAT MARKET AND MEAT PRODUCTS OF UKRAINE

Abstract

kind increased. The analysis of export-import relations in this market is carried out. The assessment of export-import relations in the meat market showed an increase in exports of beef and pork at a higher rate than the growth rate of production and an increase in meat imports of these species. The structure of meat exports and imports is also given to determine the direction of the market. An analysis of the size of the livestock market and an analysis of the purchasing power of the population was also conducted to understand the reasons for the trends in the meat and meat products market. The assessment of the purchasing power of the population showed negative dynamics in reducing food expenditures. For a more detailed study, a segment aimed at the production of sausages was chosen. The analysis of the sausage products market showed a tendency to reorient sausage producers to produce cheaper products. Also, the assessment of export-import relations in the sausage market showed an increase in exports. The main areas of research are: the struc- ture and dynamics of production, the size of exports and imports, as well as aggregate demand for goods of cheap and expensive segments. The result of this study was to determine the main factors influencing the economic efficiency of meat processing enterprises in Ukraine. To improve the activity and economic efficiency of sausage enterprises, it is necessary to develop measures at the macro and micro levels that will increase the production of cattle and pigs and will be aimed at increasing the purchasing power of consumers of sausages. There is also a need for more careful and thorough selection of suppliers in order to reduce the purchase price of meat.