Media Financing: between the “Business Angels” and the Public Funds

Abstract

Media financing is a topic that relates to both business and society. The media convey values, attitudes and perceptions and have the power to influence the citizens’ behavior. At the same time, the media are business entities in a dynamic industry that is currently being intertwined with innovative and fast-growing sectors. As a result, interest in investing in the media and some related sectors is growing. Business angels, together with venture capital and media giants such as Facebook and Google, are causing a transformation of the media industry. Apart of the many examples concerning global media, the appearance of Blugarian venture capital is mentioned, which could be important for small start-ups in the fast-growing technological sector in Bulgaria.