{"title":"The impact of artificial intelligence on business: benefits and ethical challenges on customer level","authors":"F. Bezzazi","doi":"10.7176/jmcr/81-06","DOIUrl":null,"url":null,"abstract":"Artificial intelligence is nowadays transforming the industries all around the world. Many businesses are confused whether investing in that new technology and taking a part of this race or taking the risk of losing a competitive advantage in the market. According to data, artificial intelligence AI will lead to an estimated $15.7 trillion, which is 26% increase in global GDP by 2030. This study shows the impact of AI on businesses especially the benefits and ethical challenges by analyzing data collected from a sample of more than 100 random people.","PeriodicalId":246571,"journal":{"name":"Journal of Marketing and Consumer Research","volume":"10 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing and Consumer Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.7176/jmcr/81-06","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Artificial intelligence is nowadays transforming the industries all around the world. Many businesses are confused whether investing in that new technology and taking a part of this race or taking the risk of losing a competitive advantage in the market. According to data, artificial intelligence AI will lead to an estimated $15.7 trillion, which is 26% increase in global GDP by 2030. This study shows the impact of AI on businesses especially the benefits and ethical challenges by analyzing data collected from a sample of more than 100 random people.