Naming in The Context of Ancient Cultural Schema: The Case of Canaanite And Phoenician Cultures

Abstract

The idea of a schema is viewed as an organic mechanism by which new experiences are combined with the old ones, and the idea of a schema is viewed as an active organization of previous responses and experiences. New experiences are typically explained to people as being alive, constantly evolving, and affected by each new emotional and cognitive input. While elaborating on this, it is known that all cultural, social, and personal accumulations or experiences are the most effective situations in the individual's memory for the acquisition of new knowledge and behavior. Rather than being formed by discrete, fragmented individual inputs, knowledge acquisition, memory, and behavior are all formed by a combination of these. When the cultural schema is applied in terms of ancient societies, it is possible to assess how those societies' lifestyles and sociocultural resources are reflected in other cultures. Many terms for Canaanite and Phoenician words were drawn from the ancient cultural schema. These phrases capture the Canaanite and Phoenician territories' cultural makeup, way of life, and economic might. The most striking of these are the words purple, merchant and Bible, meaning the Bible, the holy book of Christianity. The reflection of the Phoenicians in the cultural schema of the Greeks led them to name them. In the same way, the Canaanites, who are accepted as the ancestors of the Phoenicians in the Old Testament, are also reflected in the cultural schema of the Hebrews. The aim of this study is to examine the names given to Canaan and Phoenician cultures and phenomena in the cultural schema of Ancient Greek and Near Eastern societies within the framework of western and ancient sources.