{"title":"PENGARUH ONLINE CUSTOMER REVIEW, KEPERCAYAAN, HARGA, DAN RISIKO YANG DIRASAKAN TERHADAP MINAT BERBELANJA ONLINE DI PLATFORM E-COMMERCE","authors":"Hendra Setiawan, Indra Ayu Fatmala, Yayang Julita","doi":"10.32815/jibeka.v17i2.1074","DOIUrl":null,"url":null,"abstract":"The purpose of this research is to empirically prove the effect of online customer reviews, prices, trust, and perceived risk on online buying interest on e-commerce platforms. This research was conducted in the people of Madiun City by taking a sample using a porposive sample and obtained as many as 200 respondents. This research method uses a quantitative approach using SPSS version 20. The results of this study are online customer reviews, price, trust, and perceived risk affect purchase intention and online customer reviews, trust, perceived risk simultaneously affect purchase intention.","PeriodicalId":159756,"journal":{"name":"Jurnal Ilmiah Bisnis dan Ekonomi Asia","volume":"7 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-07-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Ilmiah Bisnis dan Ekonomi Asia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32815/jibeka.v17i2.1074","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The purpose of this research is to empirically prove the effect of online customer reviews, prices, trust, and perceived risk on online buying interest on e-commerce platforms. This research was conducted in the people of Madiun City by taking a sample using a porposive sample and obtained as many as 200 respondents. This research method uses a quantitative approach using SPSS version 20. The results of this study are online customer reviews, price, trust, and perceived risk affect purchase intention and online customer reviews, trust, perceived risk simultaneously affect purchase intention.
本研究的目的是实证证明在线客户评论、价格、信任和感知风险对电子商务平台在线购买兴趣的影响。本次研究以马甸市市民为对象，采用正性抽样法进行了抽样调查，调查对象多达200人。本研究方法采用SPSS version 20的定量分析方法。本研究结果表明，在线顾客评论、价格、信任、感知风险影响购买意愿，在线顾客评论、信任、感知风险同时影响购买意愿。
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