PERANAN SEGMENTASI PASAR DALAM MENENTUKAN STRATEGI BISNIS UNTUK MENINGKATKAN VOLUME PENJUALAN BERGAS COFFEE SURABAYA

Jurnal Bisnis Indonesia Pub Date : 2021-12-03 DOI:10.33005/jbi.v12i2.2900

Laily Nurfadillah, Ety Dwi Susanti

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引用次数: 0

Abstract

3HQHOLWLDQ LQL EHUMXGXO SHUDQDQ VHJPHQWDVL SDVDU GDODP PHQHQWXNDQ VWUDWHJL ELVQLV XQWXN PHQLQJNDWNDQ YROXPH SHQMXDODQ EHUJDV FRIIHH \DQJ EHUWXMXDQ XQWXN PHQJHWDKXL 8QWXN PHQJHWDKXL VWUDWHJL SHPDVDUDQ VHJPHQWDVL SDVDU \DQJ GLWHUDSNDQ SDGD EHUJDV FRIIHH 8QWXN PHQJDQDOLVLV DWDX PHQJHWDKXL SHUDQDQ VHJPHQWDVL SDVDU GDODP PHQHQWXNDQ VWUDWHJL ELVQLV XQWXN PHQLQJNDWNDQ YROXPH SHQMXDODQ EHUJDV FRIIHH 3HQHOLWLDQ LQL PHQJJXQDNDQ PHWRGH SHQHOLWLDQ NXDOLWDWLI GHQJDQ WLSH SHQHOLWLDQ GHVNULSWLI GLPDQD VXPEHU SHQHOLWLDQ LQL GLSHUROHK PHQJJXQDNDQ WHNQLN SHQJDPELODQ GDWD ZDZDQFDUD REVHUYDVL GDQ SHPDQIDDWDQ GRNXPHQ \DQJ EHUNDLWDQ GHQJDQ SHUDQ VHJPHQWDVL SDVDU XQWXN PHQHQWXNNDQ VWUDWHJL ELVQLV XQWXN PHQLQJNDWNDQ YROXPH SHQMXDODQ EHUJDV FRIIHH /RNDVL SHQHOLWLDQ SDGD SHQHOLWLDQ LQL DGDODK 3EHUJDV FRIIHH ́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Jurnal Bisnis Indonesia

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