The effects of sales promotion and store atmosphere on hedonic shopping motivation and impulse buying. A case study of customers at Indomaret, Lippo Karawaci, Indonesia
{"title":"The effects of sales promotion and store atmosphere on hedonic shopping motivation and impulse buying. A case study of customers at Indomaret, Lippo Karawaci, Indonesia","authors":"J. Giovanni, I. Bernarto","doi":"10.33226/1231-7853.2023.6.4","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":338535,"journal":{"name":"Marketing i Rynek","volume":"14 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing i Rynek","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33226/1231-7853.2023.6.4","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}