The integration of modern Ukrainian cuisine as a factor in the attractiveness of gastronomic tourism in the city of Kyiv

Abstract

In recent years, modern Ukrainian cuisine has undergone significant transformations and received coverage in the media space. Many journalists, bloggers and other famous people spoke positively about the taste characteristics of Ukrainian dishes. During the execution of this thesis, an economic and geographical analysis of the state of development of modern Ukrainian cuisine and its position in the market of tourist services was carried out, possible prospects for the development and popularization of the industry in the coming years were also described, and a territorial analysis of the location of Ukrainian cuisine establishments was carried out. Territorial analysis revealed significant opportunities for the development of Ukrainian cuisine establishments in all districts of Kyiv. Undoubtedly, the popularity of this cuisine has a positive effect on becoming a leader in the gastronomic market of Kyiv and Ukraine. Considering the corona crisis and the war, the exit of many big "players" of the restaurant business from the Ukrainian space, domestic restaurateurs have a great opportunity to flood this rapidly growing market. Global interest in Ukraine also has a significant impact on the development of Ukrainian cuisine, and, accordingly, additional opportunities for popularizing the cuisine. Restoring traditional dishes, combining them with modern trends and arranging an incredible atmosphere for serving dishes and interior - this is the key puzzle in making Ukrainian cuisine a hallmark of gastronomic tourism in Kyiv.