Exploring Users’ Intentions for Using Mobile payment Applications, Based on Unified Theory of Acceptance and Use of Technology Theory

Alaa S Jameel, Sameer S. Hamdi, M. Karem, Ahmed S. Alheety
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Abstract

The objective of this study is to assess the behavioral intention (BI) of users to use Mobile-Payment based on their behavior. The study used the convenience sampling technique to collect the data from users. 198 questionnaires were analyzed by Smart-PLS 3 to assess the proposed model. The results showed that performance expectancy, facilitating conditions, Social influence, and Trust has a positive and significant impact on BI to use of Mobile Payment. in contrast, the Effort expectancy has an insignificant impact on BI to use M-payment. This study could provide insights that can be valuable for businesses and developers in designing and promoting mobile payment applications that cater to users' preferences and needs.
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基于技术接受与技术使用统一理论的移动支付应用用户使用意向探究
本研究的目的是评估用户使用移动支付的行为意向(BI)。本研究采用方便抽样技术从用户中收集数据。采用Smart-PLS 3对198份问卷进行分析,以评估所提出的模型。结果表明,绩效预期、促进条件、社会影响力和信任对BI使用移动支付有显著的正向影响。相比之下,努力预期对使用移动支付的商业智能影响不显著。这项研究可以为企业和开发者提供有价值的见解,帮助他们设计和推广符合用户偏好和需求的移动支付应用。
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