{"title":"High Fives on Prime Time: Representing Popular Culture","authors":"M. Fink","doi":"10.5117/9789462988316_ch04","DOIUrl":null,"url":null,"abstract":"An important reason for The Simpsons’ impact and longevity as a media\n franchise has been the show’s dedication to representing popular culture.\n From film and television history to sci-fi and comics culture, from rock\n music to street art—popular culture has provided The Simpsons with a\n wealth of figures, narratives, and themes to convert (sub)cultural capital\n into commercial entertainment. As this chapter shows, one particularly\n prominent domain of popular culture that The Simpsons invested in\n was media fandom. Positive depictions as well as mockery of media\n fans (including Simpsons fans) created both gestures of affiliation and\n discipline that have targeted the tastes of fan consumers as a valuable\n audience group for Fox and the Simpsons series.","PeriodicalId":147065,"journal":{"name":"Understanding The Simpsons","volume":"431 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-10-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Understanding The Simpsons","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5117/9789462988316_ch04","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
An important reason for The Simpsons’ impact and longevity as a media
franchise has been the show’s dedication to representing popular culture.
From film and television history to sci-fi and comics culture, from rock
music to street art—popular culture has provided The Simpsons with a
wealth of figures, narratives, and themes to convert (sub)cultural capital
into commercial entertainment. As this chapter shows, one particularly
prominent domain of popular culture that The Simpsons invested in
was media fandom. Positive depictions as well as mockery of media
fans (including Simpsons fans) created both gestures of affiliation and
discipline that have targeted the tastes of fan consumers as a valuable
audience group for Fox and the Simpsons series.