Orchestrating multiple changes: a framework for managing concurrent changes of varied type and scope

Abstract

Accelerating changes in all dimensions of enterprises and their environments present opportunities and challenges. Business environment changes require internal changes that differ in breadth (business unit to virtual enterprise), in range of subject matter (strategy, culture, services, process, information, technologies, organization, etc.), in magnitude (incremental improvement to transformation), and in time frame (immediate to long-term). Competitive advantage accrues when multiple internal changes of varied type and scope are managed concurrently and coherently. The paper proposes an integrated management framework for orchestrating multiple changes.