{"title":"Client-based ad insertion for adaptive video streaming","authors":"Hung T. Le, A. Pham, T. Thang","doi":"10.1109/CCNC.2014.6994434","DOIUrl":null,"url":null,"abstract":"Advertisement is a crucial factor in business models of Internet video streaming. So far, most methods for advertisement video insertion are of server-based type. In this paper, we present an approach for client-based advertisement insertion in HTTP streaming, which has become a cost effective means for multimedia delivery. The advantages of our approach include client's unawareness of advertisement and smooth transition between content and advertisement.","PeriodicalId":287724,"journal":{"name":"2014 IEEE 11th Consumer Communications and Networking Conference (CCNC)","volume":"27 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2014-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2014 IEEE 11th Consumer Communications and Networking Conference (CCNC)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/CCNC.2014.6994434","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
Advertisement is a crucial factor in business models of Internet video streaming. So far, most methods for advertisement video insertion are of server-based type. In this paper, we present an approach for client-based advertisement insertion in HTTP streaming, which has become a cost effective means for multimedia delivery. The advantages of our approach include client's unawareness of advertisement and smooth transition between content and advertisement.
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