A Traffic Tracking Analysis Model for the Effective Management of E-commerce Transactions

Abstract

Many organizations now rely on the Web to conduct business. The increasing popularity of the Internet and e-commerce makes online merchants to constantly seek tools/mechanisms that would permit them to attract new and retain old customers. To achieve these two goals, a business should know, as much as possible, about its customers. Customers are the pivot of all businesses. When businesses lack knowledge of their customers, such businesses cannot efficiently develop their marketing activities.