PERILAKU DAN KONFLIK SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK IKLAN BARU DI TELEVISI

National Conference of Creative Industry Pub Date : 2018-09-14 DOI:10.30813/NCCI.V0I0.1303

R. Marta, N. Setyawati

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Abstract

Currently the products in television advertisements are always in the spotlight for
television lovers. Especially for housewives for their household products. If there is one
new detergent product that has just appeared on television, some of them are incited to
try the product. There are also those who are not instigated, because they are
compatible with their old products. The purpose of this research is to look at social
behavior and conflict towards purchasing decisions of new advertising products on
television with housewives as case studies. The research method used in reviewing this
problem is a survey method with descriptive analysis. While data collection techniques
with observation, interviews and questionnaires are intended to capture data related to
behavior, social conflict and purchasing decisions. Based on the results of the study,
respondents' data is obtained that the level of trust in the products advertised on
television is very significant. This can be seen from the value of very trusting 39%, very
confident 35%, and trust 34%.
Keywords: Behavior, Social Conflict and Purchase Decision

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电视上购买新广告产品的行为和社会冲突

目前，电视广告中的产品一直是电视爱好者关注的焦点。尤其是家庭主妇的家用产品。如果有一种新的洗涤剂产品刚刚出现在电视上，他们中的一些人会被煽动去尝试这种产品。也有一些人没有被鼓动，因为他们与旧产品兼容。本研究以家庭主妇为个案研究对象，探讨电视广告新产品购买决策的社会行为与冲突。在回顾这个问题时采用的研究方法是描述性分析的调查方法。而数据收集技术与观察，访谈和问卷调查的目的是捕捉有关行为，社会冲突和购买决策的数据。根据研究结果，受访者的数据得出，对电视广告产品的信任程度非常显著。这可以从非常信任39%、非常自信35%和信任34%的数值中看出。关键词:行为，社会冲突，购买决策

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National Conference of Creative Industry

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