Critical success factors in yield management: a development and analysis

C. N. Hansen, K. Eringa
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引用次数: 25

Abstract

Why is it that yield management (YM) has not been more successful in the hotel industry? What keeps hoteliers from introducing successful YM programmes and realising the full potential of this revenue management strategy? Is it because of deficiencies in the YM techniques applied, or are there other factors that hinder its effective implementation and practice? This paper aims to identify and analyse the people-related critical success factors (CSFs) in YM in hotels: a model relating these factors is presented, and a proposed approach to YM recognising the importance of the people element is developed and its implications analysed. © 1998 John Wiley & Sons, Ltd.
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产量管理中的关键成功因素:发展与分析
为什么收益管理(YM)在酒店业没有取得更大的成功?是什么阻碍酒店经营者引入成功的YM计划,并充分发挥这种收益管理策略的潜力?是由于所应用的YM技术的不足,还是有其他因素阻碍其有效实施和实践?本文旨在识别和分析酒店YM中与人相关的关键成功因素(csf):提出了一个与这些因素相关的模型,并提出了一种认识到人因素重要性的YM方法,并分析了其影响。©1998 John Wiley & Sons, Ltd
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