{"title":"Design of Customer Relationship Management Systems Based on Data Mining","authors":"Jianhong Zhou, Xie Yi","doi":"10.1109/ISECS.2008.206","DOIUrl":null,"url":null,"abstract":"As a new type of data processing tool, data mining technology plays an important role in dealing with massive data, transforming data into valuable information, assisting enterprises in effective CRM decision-making and other aspects. On the basis of detailed analysis of the existing CRM structure, a new design scheme of customer relationship management systems based on data mining is presented and the design details of which are illustrated in detail.","PeriodicalId":144075,"journal":{"name":"2008 International Symposium on Electronic Commerce and Security","volume":"45 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2008-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2008 International Symposium on Electronic Commerce and Security","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ISECS.2008.206","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 6
Abstract
As a new type of data processing tool, data mining technology plays an important role in dealing with massive data, transforming data into valuable information, assisting enterprises in effective CRM decision-making and other aspects. On the basis of detailed analysis of the existing CRM structure, a new design scheme of customer relationship management systems based on data mining is presented and the design details of which are illustrated in detail.
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