The Impact of Image, Role Models, Learning Approach, Course Content and Structure, and Course Delivery on the Entrepreneurial Motivation of University Students in Oman

Abstract

This paper investigated students' perspectives toward entrepreneurship at the University of Technology and Applied Sciences during Semester 1, AY 2020-2021, when the COVID-19 pandemic was at its peak. The study's goal is to look into the major aspects that influence the respondents' inclinations toward entrepreneurship. The impact of role models, entrepreneurship's image, curriculum and content, personal learning approaches, and respondents' overall attitudes about motivation in pursuing entrepreneurial endeavors in the face of the epidemic. The results were interpreted using descriptive analysis, Cronbach Alpha was used to assess the questionnaire's dependability, multivariate statistical normality of skewness and kurtosis were used to assess normality, and a non-parametric test using the Mann-Whitney test was used to measure the p-value measuring the significance of results. Essentially, the numerous items examined yielded a favorable outcome; as a result of the findings, students are more likely to engage in entrepreneurial activities.