From Family Doctor to Healthentainment: Health Topics in the Italian Public Service from Neo-Television to Post-television

Silvia Leonzi, G. Ciofalo, Lorenzo Ugolini, Fabio Ciammella
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引用次数: 1

Abstract

The paper analyses health and public health representation within RAI (Radiotelevisione Italiana) programmes in the shift from neo-television to post-television. To this purpose, it presents the result of a qualitative media content analysis on three different RAI programmes, attributable to different television genres and aired in the two periods considered. The analysis shows that in the shift from neo-television to post-television a recurrent genre arose which we call healthentainment: evolving from health representation to health storytelling, this genre integrates varied expert knowledge with new topics and new means of public involvement; flexible regarding information content, it is however firmly science-based.
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从家庭医生到健康娱乐:从新电视到后电视,意大利公共服务中的健康话题
本文分析了从新电视到后电视的转变中RAI(意大利广播电视)节目中的健康和公共卫生代表。为此目的,本文提出了对三个不同的RAI节目进行媒体内容定性分析的结果,这些节目可归因于不同的电视类型,并在所考虑的两个时期播出。分析表明,在从新电视到后电视的转变中,出现了一种我们称之为健康娱乐的循环类型:从健康表现演变为健康叙事,这种类型将各种专业知识与新主题和公众参与的新手段相结合;在信息内容上,它是灵活的,但它是以科学为基础的。
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