Serious Humor about the Egyptian Nuclear Program: A Pragmatic Analysis of Facebook Posts

May Samir El Falaky
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Abstract

The present study aims at investigating Egyptian humor towards the Egyptian Nuclear Program. Based on ninety trending Facebook posts (liked by at least 1000 users), both the Cooperative Principle and the General Theory of Verbal Humor are applied. The data are analyzed qualitatively and quantitatively to measure the societal evaluation of the Nuclear Program which is part of the governmental reform plan. The findings suggest that people's practices of humor on Facebook could reveal their evaluative perception and the ideological discernment of the Nuclear Program along with other sociological phenomena. Such practices of humor explicate how the Facebook posts reflect the people’s perception and evaluation of the prospective effect of the Nuclear Program on the Egyptian society.
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关于埃及核计划的严肃幽默:对Facebook帖子的语用分析
本研究旨在调查埃及人对埃及核计划的幽默态度。基于90个Facebook热门帖子(至少有1000个用户喜欢),合作原则和言语幽默一般理论都得到了应用。这些数据被定性和定量地分析,以衡量核项目的社会评价,这是政府改革计划的一部分。研究结果表明,人们在Facebook上的幽默行为可以揭示他们对核计划以及其他社会现象的评价感知和意识形态辨别力。这种幽默的做法说明了Facebook的帖子如何反映了人们对核计划对埃及社会的预期影响的看法和评估。
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