The relevance of sustainable management practices to competitiveness in manufacturing companies

Ana Maria Gati, I. Kruglianskas, C. M. Vigna, Alexandre Mendes Da Silva
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Abstract

This study was conducted with the purpose of investigating the influence, on corporate competitiveness, of strategic management practices based on socio-environmental responsibility. We also sought to understand the interrelationships between the management practices relating to strategy, socio-environmental innovation and sustainable supply chain. We analyzed the aspects of competitive performance with respect to: profitability, cost, revenue, market share and image. The methodology applied was quantitative analysis, in a e-Survey, where, in o129 manufacturing industries. The results indicated a large number of significant correlations between many of the management practices studied and competitive performance, especially in terms of image. As for the practices, the ones that stood out were the initiatives to implement actions that integrate sustainable practices (e.g. inclusion of sustainability criteria in the development of new products and processes); and external relations (incorporation of socio-environmental criteria in the selection of suppliers and capital investment). As a limitation, this research was developed to cover the strategic KPI´s of a corporate competitive performance, and the future research should contemplate the tactical and operational perspectives. Just a few quantitative research’s are done with this propose, and in Brazil, it is quite insignificant, what means that this research is original. The results can be applied to stimulate the enterprises to improve their socio environmental sustainability management practices. Also, this research reinforces some of the SGDs recommended by UN for 2030 agenda which should improve company’s attractiveness for financial market and for people and planet.
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可持续管理实践与制造企业竞争力的相关性
本研究的目的是调查基于社会环境责任的战略管理实践对企业竞争力的影响。我们还试图了解与战略、社会环境创新和可持续供应链相关的管理实践之间的相互关系。我们从盈利能力、成本、收入、市场份额和形象等方面分析了竞争绩效。所采用的方法是定量分析,在电子调查中,在129个制造业中。结果表明,研究的许多管理实践与竞争绩效之间存在大量显著的相关性,特别是在形象方面。在实践方面,最突出的是推行整合可持续实践的行动(例如在开发新产品和工艺时纳入可持续标准);外部关系(在选择供应商和资本投资时纳入社会环境标准)。作为一个局限性,本研究的发展是为了涵盖企业竞争绩效的战略KPI,未来的研究应该考虑战术和操作的角度。只有很少的定量研究是针对这个提议的,在巴西,这是相当微不足道的,这意味着这个研究是原创的。研究结果可用于激励企业改进其社会环境可持续性管理实践。此外,这项研究加强了联合国2030年议程建议的一些可持续发展目标,这将提高公司对金融市场、人类和地球的吸引力。
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