Leli Fitriani, J. Jaelani, Odang Supriatna, A. Hamzah
{"title":"Antecedents Green Loyalty: A Study On Aqua Consumers","authors":"Leli Fitriani, J. Jaelani, Odang Supriatna, A. Hamzah","doi":"10.4108/EAI.12-12-2020.2305127","DOIUrl":null,"url":null,"abstract":". This research aims to analyze the influence of green consumer behavior and green satisfaction on green loyalty. The amount of respondents as the sample in this research is 152 respondents. The method used in this study is Structural Equation Modeling (SEM) analysis. Based on the results, variable green consumer behavior has a positive effect on green satisfaction, green consumer behavior has a positive effect on green loyalty, and green satisfaction has a positive effect on green loyalty.","PeriodicalId":198150,"journal":{"name":"Proceedings of the 1st Universitas Kuningan International Conference on Social Science, Environment and Technology, UNiSET 2020, 12 December 2020, Kuningan, West Java, Indonesia","volume":"43 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2021-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 1st Universitas Kuningan International Conference on Social Science, Environment and Technology, UNiSET 2020, 12 December 2020, Kuningan, West Java, Indonesia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4108/EAI.12-12-2020.2305127","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
. This research aims to analyze the influence of green consumer behavior and green satisfaction on green loyalty. The amount of respondents as the sample in this research is 152 respondents. The method used in this study is Structural Equation Modeling (SEM) analysis. Based on the results, variable green consumer behavior has a positive effect on green satisfaction, green consumer behavior has a positive effect on green loyalty, and green satisfaction has a positive effect on green loyalty.
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