THE EXPORT PERFORMANCE OF INDONESIAN CANNED SKIP JACK IN WORLD MARKET

Abstract

Tuna (skipjack) is one of the major exporting fishery commodities for Indonesia only second to shrimp and crab. Although tuna is exported in various forms, the canned tuna enjoys the highest export value. Indonesia contributes to 16% of the global tuna supply, and 70% of Indonesian tuna is exported. Indonesia is one of the most significant tuna producers in the world. This study investigated the growth in export of Indonesian canned skipjack. The Market Share Index (MSI) and The Constant Market Share (CMS) was used to measure the growth export of Indonesian canned skipjack. Based on results of Market Share Index show Indonesia took the second place in Japan market, better than its performance in the United States and United Kingdom market. The result from Constant Market Share showed that competitiveness, commodity composition and growth effect affected canned tuna export in the world market. But, Indonesia also had fluctuation performance but in generally tendency was stable.