{"title":"Name Similarity Encourages Generosity: A Field Experiment in Email Personalization","authors":"Kurt P. Munz, Minah H. Jung, Adam L. Alter","doi":"10.2139/ssrn.3244125","DOIUrl":null,"url":null,"abstract":"Email field experiment varying whether potential donor has matching surname to in-need teacher and quantifying effectiveness of less-exact matches.","PeriodicalId":341058,"journal":{"name":"ERN: Primary Taxonomy (Topic)","volume":"16 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"28","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"ERN: Primary Taxonomy (Topic)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2139/ssrn.3244125","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 28
Abstract
Email field experiment varying whether potential donor has matching surname to in-need teacher and quantifying effectiveness of less-exact matches.
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