The Impact of Academic Satisfaction as a Mediator on International Conferences

Abstract

Scientists have lately discovered that the quality of services has a significant influence on academic satisfaction and academic loyalty. Universities in Erbil are competing attract academics by conducting international conferences. The purpose of this study is to evaluate the service quality in international conferences. A statistical analysis was provided based on data collected from 150 responses from academics at Cihan University-Erbil and other universities in the region. A structured questionnaire was conducted by the respondents in order to analyze their general expectations on conference services and the actual service performance they perceived with the conference. The study also assessed the impact of respondents’ past experiences on their expectations. The findings of this study show that we have positive effect between the total effect of (SQ) the independent variable on (CI) the dependent variable is highly significant with (t = 6.02, p< 0.05), also the effect of the mediator variable (AS) was significant with (t = 7.01, p< 0.05), and finally both the independent variable and the mediator variable (SQ) and (AS) have a significant effect on the dependent variable (CI). We found that the meditation effect was partial but not complete effect.