Influence of Trust, Perceived Ease and Quality of Information Towards Online Shopping Decision

Abstract

This study aims to determine how the influence of trust, preceived ease quality of information towards online shopping decision. The research was carried out for three months, starting in March to June 2020. The research method used was survey method with approach of causality. The population in this study is the millennial population totaling 200 respondents. Data collection techniques using literature techniques and questionnaires. Data were analyzed using IBM SPSS Statistics 22.0 and AMOS 22.0. All independent variables are influence the dependent variable with critical value ratio (CR), but only one independent variables that accepted with P value. H1 shows that the trust variable has a critical value ratio (CR) of 2.815> 1.96 and a P value of 0.005 < 0.05, so there is an influence between trust and online shopping decisions but the variable cannot be accepted. H2 shows that the ease variable has a critical value ratio (CR) of 4.224> 1.96 and a P value of 0.000 <0.05 then has a positive relationship between ease with online shopping decisions and the variable can be accepted. H3 shows that the quality of information variable has a critical value ratio (CR) of 0.572> 1.96 and a P value of 0.567> 0.05 then has a positive relationship between trust and online shopping decisions but the variable cannot be accepted.