SCENTED CORPORATE VISUAL IDENTITY

Abstract

The aim of this research was to create a corporate identity and to enrich it with a coffee fragrance. To reach this goal, microcapsules with coffee essential oil were used. For testing, two types of samples were prepared: business cards, with designed and printed fragranced logotype, and samples with fully printed surface using printing ink enriched with the fragranced microcapsules. The microcapsules and the printed samples were analysed using selected testing methods, scanning electron microscope and sensory test. The sensory test was conducted in an odourless room, during afternoons, over a four-month period. During this pilot study, a questionnaire for respondents was prepared. Business cards were used for company customers, whose response on fragranced items was tested and analysed. From the results obtained during tests we established that the screen printing inks with added fragrant microcapsules emit a recognizable scent over a long period of time, and that their presence as a corporate identity attracts customers and produces positive effects.