Utilization of social media application in regency SMEs performance

I. Armawan, H. Pratikto, Sopiah, Sudarmiatin
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引用次数: 1

Abstract

The decline in public buying interest has an impact on all business sectors in Indonesia, including MSMEs. During the Covid19 pandemic, Regency MSMEs still use conventional systems, so new breakthroughs are needed to increase turnover and unlimited marketing so that MSMEs can survive and advance. Digital marketing activities are promotions and market searches through online digital media, one of which is social networking facilities. The purpose of this research is to broaden the knowledge and skills of digital marketing, especially social media, in micro, small and medium enterprises (MSMEs) to increase sales turnover. Participants are MSME Regency Balikpapan city;the method used in this activity explains digital marketing materials, share experiences and discussions, and the implementation of social media applications. This study indicates that the use of social media that is often used is Facebook in displaying business profiles by 56.25% and WhatsApp (WA) by 50%, Instagram (IG) by 18.75% and others by 25 % for product promotion. Based on the research results on the use of applications in pandemic that is ride 12,5%, Permanent 37,5% and doen 50%. MSME actors have not maximally used social networks, especially YouTube, to promote their products. © 2022 Author(s).
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社交媒体应用对中小企业绩效的影响
公众购买兴趣的下降对印度尼西亚的所有商业部门都产生了影响,包括中小微企业。在2019冠状病毒病大流行期间,丽晶中小微企业仍然使用传统系统,因此需要新的突破来增加营业额和无限营销,使中小微企业能够生存和发展。数字营销活动是通过在线数字媒体进行促销和市场搜索,其中一种是社交网络设施。本研究的目的是拓宽数字营销的知识和技能,特别是社交媒体,在微型,中小型企业(MSMEs),以增加销售营业额。参与者是巴厘巴板市的中小微企业,活动中使用的方法是解释数字营销材料,分享经验和讨论,以及社交媒体应用的实施。这项研究表明,经常使用的社交媒体是Facebook,用于展示业务资料占56.25%,WhatsApp (WA)占50%,Instagram (IG)占18.75%,其他用于产品推广占25%。基于应用程序在大流行中的使用的研究结果,分别为12.5%、37.5%和12.50%。中小微企业演员没有最大限度地利用社交网络,尤其是YouTube来推广他们的产品。©2022作者。
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