{"title":"A Contextual Acceptance Model of Mobile Commerce Based on TAM","authors":"Zhengchuan Xu, Chenghong Zhang, Hong Ling","doi":"10.1109/ICCGI.2008.13","DOIUrl":null,"url":null,"abstract":"Users may use a mobile service in various contexts. It is critical to study how users' perceptions and intentions are affected by context. We discuss the definition and structure of context, then propose a contextual acceptance model of mobile commerce based on TAM. We apply this model to the case of a GPS-based taxi-dispatching system. Preliminary data analysis illustrates that context has significant impact on uses' behavior.","PeriodicalId":367280,"journal":{"name":"2008 The Third International Multi-Conference on Computing in the Global Information Technology (iccgi 2008)","volume":"75 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2008-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2008 The Third International Multi-Conference on Computing in the Global Information Technology (iccgi 2008)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICCGI.2008.13","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 6
Abstract
Users may use a mobile service in various contexts. It is critical to study how users' perceptions and intentions are affected by context. We discuss the definition and structure of context, then propose a contextual acceptance model of mobile commerce based on TAM. We apply this model to the case of a GPS-based taxi-dispatching system. Preliminary data analysis illustrates that context has significant impact on uses' behavior.
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