Chance discovery as value sensing by data based meta cognition

Abstract

Value-sensing means to feel associated with the content of one's awareness, as defined in the literature of educational psychology, as a particular dimension of human awareness. It is meaningful to extend this concept to the aspect of creativity in business. The "value" here can be dealt with as a new variable business workers create from interaction with the dynamic environment, on which they redesign the market sustainably. Data mining and data visualization can provide tools for aiding marketers'/designers' sensitivity of emerging values of consumers. This leads to the finding of essential scenarios corresponding to useful strategies for the designing and marketing of products.