Elena V. Shvets, O. Aksenova, M. Rotanova, M. Fedorova
{"title":"Monitoring as a Starting Point for Digital Promotion of a Personal Brand","authors":"Elena V. Shvets, O. Aksenova, M. Rotanova, M. Fedorova","doi":"10.1109/ComSDS49898.2020.9101320","DOIUrl":null,"url":null,"abstract":"The authors of the article address the phenomenon of self-branding in digital society. The purpose of the study is to determine the role of monitoring in the process of promoting a personal brand in the digital world. Based on the structural and functional analysis and theoretical generalization, the key channels of digital communication, stages and systems for monitoring of the digital portfolio are identified and their effectiveness is analyzed.","PeriodicalId":337761,"journal":{"name":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2020 IEEE Communication Strategies in Digital Society Seminar (ComSDS)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ComSDS49898.2020.9101320","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
The authors of the article address the phenomenon of self-branding in digital society. The purpose of the study is to determine the role of monitoring in the process of promoting a personal brand in the digital world. Based on the structural and functional analysis and theoretical generalization, the key channels of digital communication, stages and systems for monitoring of the digital portfolio are identified and their effectiveness is analyzed.
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