Online Purchase Intention for Baby Products in Indian Context Using Linear Programming Models

Abstract

In the current scenario, the customers are giving more importance on the purchase of any products. But when it comes to baby products, the customers or particularly parents are very much keen on the quality of the product, hygiene and safety of the products. Now the companies are also developing the products with the latest cutting edge concerning the safety of the product. The retailers are in India are trying to provide the best products to the customers. The customers will look into various factors very seriously when they are purchasing the baby products. They go with the word of mouth; they browse into the website, they see for the product reviews, consumer reports, etc. before purchasing the baby products. This research paper reveals the purchase intention of the baby products and the factors that really influence to purchase the products. The paper shows simulation modelling on the purchase intention of the baby products.