Research on the success factors of short video e-commerce

Abstract

With the increasing development of mobile Internet and the increasing popularity of mobile devices, a series of Internet popularization products have been derived. Among them, the media industry is also from the very beginning of graphic competition era to the short video competition era, the characteristics of short video with its short, timeliness quickly network, was welcomed by the masses and to the success of the short video leap up is red because it is grasping the needs of contemporary people read fragments, also meet the demand of the audience share. With the development of short video, it gradually standardized and became the main creative form of content producers and web celebrity entrepreneurs. As a part of the vertical field of short video content, the short video of we media for food also emerges as The Times require. The e-commerce industry is also a popular industry at present. The combination of short video and e-commerce just complements each other's advantages and demands each other. Why short video e-commerce can achieve rapid success in just a few years and become a new marketing mode in the e-commerce industry, this paper will analyze the success factors of short video e-commerce through literature analysis and SWOT analysis, taking the creator of food we media web celebrity as an example, and provide reference for the emergence of other new business models in the future.