Pelephone oysters

Abstract

The entire Pelephone (a telecom service provider in Israel) campaign series (now hold more than ten stand alone commercials, see http://www.gravity-rhino.co.il/work/pelephone-series) serve as a storybook for an alternate reality, while fantastic in nature, still maintains a sense of realism by combining real life objects. Throughout the series we came across these enchanting objects such as inflated vehicles and stores, special checkmate game where the pawns are little fuzzy eyeballed creatures, musical clapping clams and overall surrounding of curly landscapes and sky, characters in colorful getups and physical defining phenomenons such as descending streets and rain of bubble gums. Each commercial in this series presents a different area in this reality- town life, places of work, family life and others. Yet The message is unanimous for the entire campaign - Endless Opportunities- Dare to Dream!