{"title":"X Marks the Spot","authors":"Demetra Kolakis","doi":"10.1163/9789004392250_009","DOIUrl":null,"url":null,"abstract":"This study explores the meaning and usage of branded spaces and atmospheric strategies and those who experience the fashion environment. The aim of this research is to investigate the area between digital and physical retail space by evaluating the enhanced engagement between consumers and brands.","PeriodicalId":282259,"journal":{"name":"Fashion and Contemporaneity","volume":"30 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2015-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Fashion and Contemporaneity","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1163/9789004392250_009","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
This study explores the meaning and usage of branded spaces and atmospheric strategies and those who experience the fashion environment. The aim of this research is to investigate the area between digital and physical retail space by evaluating the enhanced engagement between consumers and brands.
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