Zero-Coding UMAP in Marketing: A Scalable Platform for Profiling and Predicting Customer Behavior by Just Clicking on the Screen

Abstract

Customer Data Platform (CDP) is an integrated customer database operated by marketers. In the context of UMAP, this paper demonstrates a real-world CDP with a special focus on (1) simple and deterministic text-based behavioral profiling technique, and (2) GUI-based versatile tool for predictive analytics. Those functionalities are designed for those who have no expertise in machine learning and natural language processing, so the only thing marketers have to do is clicking some buttons on UI. Meanwhile, their back-end system ensures scalability and utility of the entire workflow from data collection and management to prediction and visualization.