Towards Designing Users' Intuitive Web Interface

Abstract

This is a progress report on a research project "semiotics perception on web interfaces: evaluation and optimization of web usability and end user experience" that intended to reveal the factors of designing/re-designing the users' intuitive web interface signs for boosting the web usability from a semiotics point of view. Towards achieving this research goal, so far, a systematic empirical study was conducted on 272 web interface signs and preliminary revealed a number of semiotics considerations to design the users' intuitive web signs to increase the web usability. This paper presents the study methodology, examples of data extraction and the preliminary outcomes.