Determining Passenger Profile According to Types of Transport in Konya: A Clustering Analysis

Abstract

Since the existence of humanity and especially the invention of the wheel, ensuring the movement of persons, objects, living and non-living beings between two points in an economical, ergonomic, fast and safe manner has been the subject of both theoretical and applied research. Today, relevant ministries and local administrations are working on the continuous improvement of transportation infrastructure and facilities. Alternative transportation possibilities about the transportation of people which are developed by taking into account the geographical characteristics, increase the competition in this area day by day. Transportation companies develop strategies directly for the customer in order to be successful in the competitive environment. In this study, the travel preferences and demographic structure of travellers were associated with a cluster analysis through the types of transportation that exist in the province of Konya. The survey study was analyzed with the SPSS program cluster analysis. As a result it was concluded that when the participants were grouped according to some demographic variables, it was seen that the most dominant modes of transportation were road and air. On the other hand because of Konya’s conditions like education / health and business (industry), road, air and railway transportations are preferred.