Implementation of Long Short Term Memory Model in Forecasting Internet Service Sales

Pradista Aprilia Winarno, Ermatita, S. Afrizal
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Abstract

Competition in providing internet services in Indonesia is getting tougher. Market demand that is increasingly complicated to predict makes companies have to work more to satisfy customers. The application of forecasting methods for client needs can be a solution. Machine Learning-based forecasting with the Long Short Term Memory (LSTM) method can be one way of making forecasts. The output of this research is the forecasting of the price of the service product which is expected to make the company take policies to take actions that can minimize losses for the client and the company. In this study, the author will use the Long Short Term Memory (LSTM) method to predict the price of internet services at the Hypernet Indodata company using time series data. The data used is internet service sales in 2016–2018 obtained from PT. Hypernet Indodata. The results obtained in this study resulted in a Root Mean Square Error (RMSE) value of 8.7463 and a Mean Absolute Percentage Error (MAPE) of 4.167% indicating that the LSTM model already has the right configuration and is successful in predicting service prices quite well.
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长短期记忆模型在互联网服务销售预测中的应用
在印尼提供互联网服务的竞争越来越激烈。市场需求越来越难以预测,这使得企业不得不付出更多努力来满足客户。针对客户需求应用预测方法可能是一种解决方案。使用长短期记忆(LSTM)方法的基于机器学习的预测可以是进行预测的一种方法。本研究的产出是对服务产品价格的预测,预计将使公司采取政策,采取行动,最大限度地减少客户和公司的损失。在本研究中,作者将使用长短期记忆(LSTM)方法使用时间序列数据来预测Hypernet Indodata公司的互联网服务价格。使用的数据是2016-2018年互联网服务销售额,来自PT. Hypernet Indodata。本研究结果的均方根误差(RMSE)为8.7463,平均绝对百分比误差(MAPE)为4.167%,表明LSTM模型已经具有正确的配置,并且能够很好地预测服务价格。
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