Advancing Trust Visualisations for Wider Applicability and User Acceptance

Abstract

There are only a few visualisations targeting the communication of trust statements. Even though there are some advanced and scientifically founded visualisations—like, for example, the opinion triangle, the human trust interface, and T-Viz—the stars interface known from e-commerce platforms is by far the most common one. In this paper, we propose two trust visualisations based on T-Viz, which was recently proposed and successfully evaluated in large user studies. Despite being the most promising proposal, its design is not primarily based on findings from human-computer interaction or cognitive psychology. Our visualisations aim to integrate such findings and to potentially improve decision making in terms of correctness and efficiency. A large user study reveals that our proposed visualisations outperform T-Viz in these factors.