CENTERS OF AUTHENTIC PRODUCTS OF VOLYN REGION AS A SECTOR OF CREATIVE INDUSTRIES

Abstract

The article examined the definitions of the term "folk art industries" according to the legislation of Ukraine. Folk art works in Ukraine are an integral part of Ukrainian culture, they have taken into themselves the features inherent in separate ethnographic regions of the country and are a specific component of historical and cultural recreational resources, one of the most interesting in the people's creativity. The focus of attention is directed on authentic products of Volyn, which forms a brand of Ukrainian industries. The samples of intangible cultural heritage occupy a separate niche in the system of historical and cultural tourist resources – folk art industries, which allow to study traditions and hue of Volhynians, to make an idea about the peculiarities of life of the region. The UN data show that the global market of creative industries has doubled in the last ten years. The modern structure of folk art works of Volyn has been defined, the main kinds and centers of folk art, which are found in the territory of Volyn region, are outlined by a brief characteristic of each of them. The entrepreneurial potential of the art folk industries centers as a sector of creative industries has been discovered. The peculiarities of the spatial location of the centers of artistic folk industries on the territory of the region are analyzed in terms of administrative districts and territorial communities. Study of peculiarities and regularities of accommodation of centers of artistic folk crafts will allow to expand the range of available tourist routes, to create a proper tourist infrastructure near these centers. The analysis of the supply ratio of this type of tourist-recreational resources as a basis for development of cognitive tourism was carried out. The proposed measures will allow to increase the role of these objects in the system of recognizable tourist routes, which in turn will allow to increase the number of tourists in Volyn, and thus to improve the financial condition and create a positive image of the region. On the basis of the conducted research, it is worth creating training centers where anyone who wants to could learn the art of creating artistic folk crafts. It is necessary to consider the possibility of creating a network of specialized trade establishments that would specialize in the sale of souvenir products, the formation of orders for certain individual types of crafts or individual products, exclusive items, would contribute to the popularization of folk and applied arts, contain a base of masters of folk arts and crafts, conduct master classes, aimed at studying certain techniques of creating these products. A very important component is the information and advertising policy in this field, which would be aimed at popularizing the cognitive aspect of the functioning of centers of artistic folk crafts. At the same time, in order to form a positive image of the region, it is necessary to inform the population and potential tourists with the help of cartographic material (in particular, interactive), printed products (booklets, flyers), mass media about these objects and locations. The development of folk arts and crafts centers within the Volyn region is one of the most promising areas of the redevelopment of the territory, can create preconditions for the improvement of the environment design, increase the level of attractiveness of the territories for living, promote the accumulation of human potential. Key words: folk arts, authentic products, cognitive tourism, creative industries, Volyn region