Multicriteria ranking of the Spanish digital press

Abstract

The growing importance of the digital press and the decline of the traditional one makes the companies in this sector undertaking new management strategies to gain notoriety in the internet. A simple way to contrast the validity of the strategies is through a ranking which allows to compare the relative position of the companies within the industry from a global perspective. This work introduces a multicriteria ranking methodology to quantify the influence of the Spanish digital newspapers using a number of criteria, weighting them objectively. Furthermore, new research lines are commented regarding new criteria that could be used to calculate the ranking.