Assessing the Impact of Executive Education

Mark E. Haskins
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Abstract

Harry Miller, the new CEO of a large and growing multinational transportation and logistics company, has asked Allison Freeman, his CHRO, to brief him on the impact that their off-site custom executive education program has had. In turn, the CHRO has enlisted Jack Drake, the program's faculty leader, to collaborate with her in responding to the CEO's request. Students are asked to step into the role of the faculty leader, who has formulated a general framework to do so, and must fill the framework with as many potential ideas regarding the impact as possible. Excerpt UVA-G-0650 Aug. 5, 2020 Assessing the Impact of Executive Education Introduction Jack Drake, a senior faculty member at the Gail Palmer Ashton Graduate School of Business and a frequent executive education custom program faculty leader for the school, distractedly looked at the caller ID and picked up his phone on the fifth ring. “Allison, hi, how are you?” Drake asked as his attention immediately shifted to Allison Freeman, CHRO at one of the school's largest executive education corporate clients, on the other end of the line. “I hope you are doing well and finding time to enjoy the arrival of spring,” Drake sincerely stated. “Hi, Jack, I'm glad that I caught you in the office, and yes, I had my first spring mountain biking trek this past weekend, and it felt really good to be out in the hills and woods. It even feels great today to have sore legs and arms from the pounding they took on those rugged trails.” . . .
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评估高管教育的影响
哈里•米勒是一家正在成长中的大型跨国运输和物流公司的新任首席执行官,他请公司首席运营官艾莉森•弗里曼(Allison Freeman)简要介绍了他们的非现场定制高管教育项目所产生的影响。随后,CHRO聘请了该项目的教务负责人杰克•德雷克(Jack Drake)与她合作,以回应首席执行官的要求。学生被要求扮演教师领导的角色,教师已经制定了这样做的总体框架,并且必须在框架中填充尽可能多的关于影响的潜在想法。杰克·德雷克是盖尔·帕尔默·阿什顿商学院的高级教员,也是该校高管教育定制项目的负责人。他心烦意乱地看了看来电显示,在第五声铃响时拿起了电话。“艾莉森,嗨,你好吗?”德雷克问道,随后他的注意力立刻转移到了电话另一端的艾莉森·弗里曼(Allison Freeman)身上。弗里曼是该校最大的高管教育企业客户之一的首席运营官。“我希望你过得很好,找时间享受春天的到来,”德雷克真诚地说。“嗨,杰克,我很高兴在办公室碰到你,是的,上周末我第一次进行了春季山地自行车旅行,在山上和树林里的感觉真的很好。即使是今天,在崎岖的山路上,他们的腿和胳膊因剧烈颠簸而酸痛,这种感觉也很棒。“……
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