Online Shopping Sales Promo and its Perception Among Undergraduate Students in Osogbo, South Western Nigeria

Kamoru Aremu Salaudeen, M. Omotosho
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引用次数: 1

Abstract

This paper explores the perception of university undergraduates about online shopping sales promo. The researchers adopted a qualitative approach, conducting four sessions of focus group discussion (FGD) among forty students selected through purposive and snowball sampling techniques across the two colleges of the university that served as the study setting: College of Management and Social Sciences and College of Natural and Applied Sciences. The study is underpinned by the consumer perception theory which explains consumer behaviour by analyzing motivations for their buying decisions and preferences.  Major findings revealed that university undergraduates in this study trust online sales promo and were active in benefiting from it while being influenced by certain factors that shaped their perception of online sales platforms and promotions. It is therefore recommended that online shops and malls need to provide more convenience, competitive price, product variety, after sales services in order to attract more patronage to for their products.
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尼日利亚西南部奥索博市大学生网上购物促销活动及其认知
本研究旨在探讨大学生对网络购物促销的认知。研究人员采用了一种定性的方法,在40名学生中进行了四次焦点小组讨论(FGD),这些学生是通过有目的和雪球抽样技术从作为研究环境的两个学院(管理与社会科学学院和自然与应用科学学院)中选择的。该研究以消费者感知理论为基础,该理论通过分析消费者购买决策和偏好的动机来解释消费者行为。主要研究结果显示,本研究中的大学本科生信任网络促销活动,并积极从中受益,同时受到某些因素的影响,这些因素塑造了他们对网络销售平台和促销活动的看法。因此,建议网上商店和商场需要提供更多的便利,有竞争力的价格,产品品种,售后服务,以吸引更多的惠顾为他们的产品。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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