Kepuasan Khalayak dalam Mendengarkan Insert Berita The Highlights Radio Prambors Jakarta

Abstract

In the midst of technology development, the growth of radio listeners continues to rise. Jakarta has become the city with the highest growth in radio listeners in the past year. In addition to prioritizing entertainment broadcasts, radio in Jakarta is starting to consistently work on journalistic broadcasts in the form of flash news insertion. Among dozens of stations in Jakarta, there are eight major radio stations that regularly broadcast flash news. One of them is Prambors, where The Highlights insert broadcast on two prime time programs and disseminated its broadcast to eight cities. This study aims to find out the satisfaction of Sunset Trip program listeners on Prambors Jakarta after listening to The Highlights based on Dennis McQuails’s four motives of media consumption: information, personal identity, satisfaction integration and social interaction, and entertainment. This study uses descriptive quantitative methods and uses and gratifications theory with Phillip Palmgreen’s concept, Gratifications Sought and Gratifications Obtained. Researchers distributed questionnaires to 100 respondents who are Sunset Trip listeners aged 15-29 years domiciled in DKI Jakarta and surrounding areas. The results showed information and entertainment motives are two of the biggest motives that listeners have in listening to The Highlights. However, of the four motives none of the motives can be satisfied. The results of the measurement of satisfaction by mean comparison of Gratifications Sought and Gratifications Obtained scores showed that the listener was insatiable after listening to The Highlights.